Every morning of your trip, one short email with 3 to 5 things worth doing that day: shows, music, free sights, places to eat. Each one fits what you like and the weather, and says when to leave and what it costs.
New York for the holidays? Macy's parade on Thanksgiving morning, the Rockefeller Center tree, holiday markets, New Year's Eve. We plan each day of your trip around what's really on. Holiday dates 2026. Here for the NYC Marathon on November 1? Where to watch and what else to do.
Tell us your dates, where you stay and what you like. You get a plan for each day of your trip: stops with real opening hours, show times, travel times, costs and booking links, plus a calendar file for your phone. $40 for 3 days, $60 for 5, $90 for 7, plus tax where it applies. Ready within 24 hours (7‑day plans within 48).
Rather plan it yourself? Printable itineraries from $5: bachelorette weekends, New York holidays and 3‑day first‑timer plans, ready to download.
Reply to any GoToday email with a question. We answer from your plans, the forecast, your hotel's tips and places open near you right now. If the facts aren't there, a person replies within a day.
What's on tonight, free and updated through the day.
Scan the QR code at the front desk or in your room. You'll see what's on near your hotel today and the next two days, walking times from the door, and the hotel's own tips.
See an example
A free "what's on nearby" page for your guests, with your logo, a counter card to print and a 6 AM email for the desk. Your guests get 30 free passes.
30%
of what your guests buy, for 12 months.

One email each morning of your trip with 3 to 5 picks for that day. Each has the time, the place, who it suits, the total cost, when to leave and how to get there (walking time, the subway or bus, and a one-tap Uber link in the US and Canada), and a link to the official site to book. Show fans in New York also get a short box with that day's cheap Broadway lotteries. From late October to New Year's, New York emails also carry the big holiday dates that fall on your days (parade, tree lighting, Winter Village, New Year's Eve). Under the picks: a rough cost for the day per person, and any free hour between picks is marked as free time. Too much? One tap switches to gentler days with 3 picks. Sights with timed tickets that sell out are marked “book ahead”.
Ticketmaster, venues' and organisers' own calendars, city open data, museum free hours and Google Maps for places and opening hours. The weather is from Open-Meteo. We check that each pick is on that day and open.
No. Each pick links to the official site so you book directly, at their price. We don't add fees.
Yes: around 8 PM we send tomorrow's plan, with the weather and anything worth booking that night. In the morning it arrives again with that morning's forecast, and if the weather changed a lot overnight we change the picks. One tap in that email turns the evening look off.
Tap “Closed or not for you? Swap it” under that pick in your email and we suggest something nearby that is still open, up to 2 swaps a day on a free pass and 5 on a paid pass. Each morning email also lists what is free or pay-what-you-wish in the city that day.
From passes, and from partner hotels’ paid extras. Some sights in your morning email also have a “Tickets and tours on GetYourGuide” link: it’s a partner link, so we may earn a commission if you book, and your price is the same. We never pick a place because of a commission.
No. Tap “✓ Been here” under a pick in your email once you have visited it and we leave it out of your next days. You can undo it on the same page.
Tap Surprise me and we mix the city's best-loved things with one local favourite. Or paste a link (a playlist, your Letterboxd or Pinterest, your blog) or a few words about you, and we tick the bubbles for you. We read the link once and don't keep it. Facebook and Instagram profiles are private, so paste your bio instead.
Yes. Your plan page has buttons to get each morning's plan in Telegram too, add your picks to your iPhone or Google calendar with a reminder when it's time to leave, or turn on a phone notification. In Telegram you can also ask questions and get an answer in minutes, same as replying to the email.
Yes: reply to any GoToday email, ask in Telegram, or use the chat on your plan page. Free passes get 2 answers a day, paid passes 10. You always see how many are left. Need more? On a paid pass, add 30 for $3.99. Answers come from our AI assistant and say so. Prefer a person? Just say so in your message, or tap the link under any answer, and someone from our team replies by email within a day.
On a paid pass, add up to 3 people's emails on your plan page and they get the same plan each morning, at no extra cost. Want to treat someone? Give a pass.
Yes. Reply "more food, less museums" or "send it at 9 AM" and tomorrow's email follows it.
A small independent team. Write to hello@gotoday.page or by post to 11 Polly Drummond Shpg Ctr, Unit #1164, Newark, DE 19711, USA. See our terms, privacy notice and refunds.
New this week:
Already live: answers to your questions in minutes, a heads-up if your subway or bus line has a live MTA delay before you leave (New York), a link to share each day's plan, and your picks in your phone's calendar. Next on our list: