10 cities

Wake up knowing what to do today.

Every morning of your trip, one short email with 3 to 5 things worth doing that day: shows, music, free sights, places to eat. Each one fits what you like and the weather, and says when to leave and what it costs.

New York for the holidays? Macy's parade on Thanksgiving morning, the Rockefeller Center tree, holiday markets, New Year's Eve. We plan each day of your trip around what's really on. Holiday dates 2026. Here for the NYC Marathon on November 1? Where to watch and what else to do.

Your New York picksFriday · Day 3 of 7
Weather: 64°F (18°C), dry until late. Good evening for a walk.
5:00 PMFree evening at the Whitney MuseumFriday 5–10 PM, free entry · $2.90 (subway fare)Leave at 4:35 PM · A train + 8 min walk
7:30 PMLive jazz in the West VillagePicked because you like art and want to keep costs down10 min walk from the museum
Any timeReply with a questionWhere to eat after? Will it rain tomorrow? You get an answer in minutes.

Pick your city

How it works

  1. Pick your city, tap what you likeAdd your email and see your day 1 right away. No card.
  2. It's free to startThe first 30 travellers in each city, and the first 30 guests of each partner hotel, get it free. After that it's $1.99 a day in New York, priced in US dollars in every city, or a trip pack anywhere (5 days for $7.99, 7 days for $9.99, 10 days for $12.99), plus tax where it applies. One payment, no subscription, nothing renews. Full refund within 48 hours if it's not for you.
  3. Get picks each morningOne email at the time you choose, in your phone’s language: English, Spanish, German, French or Portuguese. Want it in Telegram or your calendar too? One tap on your plan page. Your plan page shows your whole trip day by day, and a tap on “Been here” keeps a place from coming back.

Want every day planned before you fly?

Tell us your dates, where you stay and what you like. You get a plan for each day of your trip: stops with real opening hours, show times, travel times, costs and booking links, plus a calendar file for your phone. $40 for 3 days, $60 for 5, $90 for 7, plus tax where it applies. Ready within 24 hours (7‑day plans within 48).

Rather plan it yourself? Printable itineraries from $5: bachelorette weekends, New York holidays and 3‑day first‑timer plans, ready to download.

Ask anything, get an answer in minutes

Reply to any GoToday email with a question. We answer from your plans, the forecast, your hotel's tips and places open near you right now. If the facts aren't there, a person replies within a day.

YouWhere can we get a cheap breakfast near the hotel tomorrow? Will it rain?
GoToday, a few minutes later (from a real test)Two cheap spots near your hotel, with opening hours, addresses and map links. No rain forecast tomorrow, around 72°F, a bit breezy, so bring a light jacket.

Just want to look around?

What's on tonight, free and updated through the day.

Staying at a partner hotel?

Scan the QR code at the front desk or in your room. You'll see what's on near your hotel today and the next two days, walking times from the door, and the hotel's own tips.

See an example
A hotel's guest page on a phone

Run a hotel, hostel or rental?

A free "what's on nearby" page for your guests, with your logo, a counter card to print and a 6 AM email for the desk. Your guests get 30 free passes.

30%
of what your guests buy, for 12 months.

Make your guest page How it works
A printed counter card with a QR code

Questions

What do I actually get?

One email each morning of your trip with 3 to 5 picks for that day. Each has the time, the place, who it suits, the total cost, when to leave and how to get there (walking time, the subway or bus, and a one-tap Uber link in the US and Canada), and a link to the official site to book. Show fans in New York also get a short box with that day's cheap Broadway lotteries. From late October to New Year's, New York emails also carry the big holiday dates that fall on your days (parade, tree lighting, Winter Village, New Year's Eve). Under the picks: a rough cost for the day per person, and any free hour between picks is marked as free time. Too much? One tap switches to gentler days with 3 picks. Sights with timed tickets that sell out are marked “book ahead”.

Where do the events come from?

Ticketmaster, venues' and organisers' own calendars, city open data, museum free hours and Google Maps for places and opening hours. The weather is from Open-Meteo. We check that each pick is on that day and open.

Do you book things for me?

No. Each pick links to the official site so you book directly, at their price. We don't add fees.

Do I get anything the night before?

Yes: around 8 PM we send tomorrow's plan, with the weather and anything worth booking that night. In the morning it arrives again with that morning's forecast, and if the weather changed a lot overnight we change the picks. One tap in that email turns the evening look off.

What if a place is closed or sold out when I get there?

Tap “Closed or not for you? Swap it” under that pick in your email and we suggest something nearby that is still open, up to 2 swaps a day on a free pass and 5 on a paid pass. Each morning email also lists what is free or pay-what-you-wish in the city that day.

How does GoToday make money?

From passes, and from partner hotels’ paid extras. Some sights in your morning email also have a “Tickets and tours on GetYourGuide” link: it’s a partner link, so we may earn a commission if you book, and your price is the same. We never pick a place because of a commission.

Will I get the same place twice?

No. Tap “✓ Been here” under a pick in your email once you have visited it and we leave it out of your next days. You can undo it on the same page.

Not sure what to pick?

Tap Surprise me and we mix the city's best-loved things with one local favourite. Or paste a link (a playlist, your Letterboxd or Pinterest, your blog) or a few words about you, and we tick the bubbles for you. We read the link once and don't keep it. Facebook and Instagram profiles are private, so paste your bio instead.

Can I get it on Telegram or my phone?

Yes. Your plan page has buttons to get each morning's plan in Telegram too, add your picks to your iPhone or Google calendar with a reminder when it's time to leave, or turn on a phone notification. In Telegram you can also ask questions and get an answer in minutes, same as replying to the email.

Can I ask questions during my trip?

Yes: reply to any GoToday email, ask in Telegram, or use the chat on your plan page. Free passes get 2 answers a day, paid passes 10. You always see how many are left. Need more? On a paid pass, add 30 for $3.99. Answers come from our AI assistant and say so. Prefer a person? Just say so in your message, or tap the link under any answer, and someone from our team replies by email within a day.

Travelling with friends or family?

On a paid pass, add up to 3 people's emails on your plan page and they get the same plan each morning, at no extra cost. Want to treat someone? Give a pass.

Can I change what I get?

Yes. Reply "more food, less museums" or "send it at 9 AM" and tomorrow's email follows it.

Who runs GoToday?

A small independent team. Write to hello@gotoday.page or by post to 11 Polly Drummond Shpg Ctr, Unit #1164, Newark, DE 19711, USA. See our terms, privacy notice and refunds.

What's coming next

New this week:

Already live: answers to your questions in minutes, a heads-up if your subway or bus line has a live MTA delay before you leave (New York), a link to share each day's plan, and your picks in your phone's calendar. Next on our list: